TikTok ads: what they cost in 2026

Summary: what does advertising on TikTok cost?

Advertising on TikTok has no fixed price, but it does have a minimum. According to TikTok, a daily budget must be higher than about €45 per campaign and €18 per ad group. TikTok states the amounts in dollars; we converted at the ECB rate of 6 November 2026 (1 euro = 1.1165 dollars). A campaign running at the minimum for 30 days therefore costs more than €1,343 in ad budget. At Game-changers, TikTok campaigns fall under social media advertising, from €500 per month excl. VAT, with no set-up fee. You pay your ad budget directly to TikTok. Request a free analysis.

• Minimum: more than about €45 per day per campaign and €18 per ad group.
• Scaling up: at most 40% more during the learning phase, then at most 30%, and no more often than every 2 days.
• Spark Ads: advertise with your own posts or those of creators, with their permission.
• Does it work?: measure enquiries and sales, not just views.

What does advertising on TikTok cost?

You choose your own budget, but TikTok sets a floor. According to the help article About budgets (updated July 2026), these minimums apply:

• Campaign daily budget: more than about €45 per day.
• Ad group daily budget: more than about €18 per day.
• Campaign lifetime budget: more than about €45.
• Ad group lifetime budget: more than about €18 times the number of days. For 31 days that is about €555.

What you pay on top of that per click or per 1,000 impressions depends on your audience, your video and the competition in the auction. There is no fixed price for it. According to Ahrefs, Dutch people search about 250 times a month in total for variants of “tiktok adverteren kosten” (TikTok advertising costs). Comparing platforms? Then also read what Facebook advertising costs and what Instagram advertising costs.

How fast can you raise your TikTok budget?

Not too fast. A new ad group first goes through a learning phase, in which the system works out who responds best to your ad. Big jumps in budget disrupt that. TikTok gives these rules:

1. During the learning phase

Raise the budget by at most 40% at a time.

2. After the learning phase

Raise the budget by at most 30% at a time.

3. Not too often

Do not change the budget more often than every two days.

4. Start with a daily budget

TikTok recommends starting with a daily budget, and not setting the campaign budget lower than the ad group budget.

What are TikTok Spark Ads?

Spark Ads are ads that use existing TikTok posts. According to TikTok, you can promote your own organic posts, or posts by creators if they give you permission with a code. Views, likes, comments, shares and follows count towards the original post. That way your ads also build your account. Videos can be up to 10 minutes long.

How do you advertise on TikTok?

You advertise through TikTok Ads Manager. There you create a campaign with a goal, such as traffic, leads or sales, choose your audience and budget, and upload your videos or pick existing posts. This is how we approach it, in five steps.

1. Goal

First we choose what the campaign should do: reach, traffic, leads or sales. That determines the settings and what we measure.

2. Measurement

Before we start, we set up the TikTok pixel and conversions properly, alongside GA4. Without measurement the system does not know who becomes a customer. Also use our tracking and GA4 checklist.

3. Video

Short, vertical videos that fit TikTok, with a strong first second. Simple videos often work better than an expensive production. Need help with the material? See AI content creation.

4. Test

We start with a few variants and a daily budget above the minimum, and give the learning phase time.

5. Scale up

What works gets more budget, within TikTok’s rules: at most 30% to 40% at a time and no more often than every two days.

Our research: what Google shows for “tiktok adverteren kosten”

On 9 November 2026 we used DataForSEO to look at the search results for “tiktok adverteren kosten” (TikTok advertising costs) in Google Netherlands. At the top was an AI answer with prices per click and per 1,000 impressions, based on agency estimates. Of the 9 regular results, 6 were a blog or explanation, 2 an agency service page and 1 a forum. 6 results showed an amount, but these ranged from €480 per month to about €44,800 per day converted, with euros and dollars mixed. 2 results dated from 2024 or earlier. So searchers mainly see estimates that are hard to compare. That is why we give TikTok’s rules and our own price here, not estimates.

What does social advertising deliver?

TikTok works best as part of a bigger whole, with the same measurement as your other channels. At Rug expertise centrum the cost per booked consultation fell by 46% with social media advertising. At Deurklinkshop we achieved the same order value with 4 times less ad spend, and profit rose by 131%. In both cases measurement was the foundation; that is why data and tracking is included as standard in every advertising service we offer.

“On TikTok, an ad that looks like an ad usually performs poorly. What does work: short, honest videos that fit what people already watch there. So we test a few variants at the same time, give the campaign a few days to learn and only scale up once the cost per enquiry is right.”

Annefleur van Osta

Online marketing strategist at Game-changers

What does TikTok advertising cost at Game-changers?

At Game-changers, TikTok campaigns fall under social media advertising. That service starts from €500 per month excl. VAT, for which we work at least 4 hours per month for you. Your ad budget goes directly to TikTok. If you combine it with Google advertising, it becomes cheaper, and data and tracking is included as standard. There is no set-up fee. Request a free analysis. Still unsure whether to do it yourself? Then also read about outsourcing marketing.

Frequently asked questions about TikTok advertising

What does advertising on TikTok cost?

There is no fixed price, but there is a minimum: a daily budget of more than about €45 per campaign and €18 per ad group. What you pay per click or per 1,000 impressions is set in an auction. That depends on your audience, your video and the competition.

What are the advertising costs on TikTok?

The costs consist of your ad budget, which you choose above TikTok’s minimum, and possibly the cost of someone managing the campaigns. At Game-changers that is from €500 per month excl. VAT. You always pay your ad budget directly to TikTok.

How do you advertise on TikTok?

Through TikTok Ads Manager. You create a campaign with a goal, choose your audience and budget, and add your videos or existing posts. Make sure the TikTok pixel and your conversions are set up before you start.

What is the minimum budget for TikTok ads?

The daily budget must be higher than about €45 per campaign and €18 per ad group (converted from dollars). If you choose a lifetime budget for an ad group, the minimum is about €18 times the number of days. For 31 days that is about €555.

How does TikTok Ads Manager work?

TikTok Ads Manager is where you create, manage and measure ads. You work with campaigns, ad groups and ads. At campaign level you choose the goal, at ad group level the audience and budget.

What are TikTok Spark Ads?

Spark Ads are ads that use existing TikTok posts, your own or those of creators who give you permission with a code. Views, likes, comments, shares and follows count towards the original post. That way your ads also build your account.

How fast can you raise your TikTok budget?

During the learning phase by at most 40% at a time, and after it by at most 30%. Do not change the budget more often than every two days. That way you do not disrupt the system’s learning.

Is a daily budget or a lifetime budget better on TikTok?

TikTok recommends starting with a daily budget. It is easier to adjust while you test. A lifetime budget fits better with a promotion that has a fixed start and end date.

When do you pay for a TikTok ad?

That depends on the goal and the bidding you choose, for example per click, per 1,000 impressions or per view. The price is set in an auction. So look mainly at what an enquiry or sale costs you.

Can you outsource TikTok advertising?

Yes. A specialist or agency sets up the campaigns, arranges the measurement and improves the videos and audiences based on the numbers. At Game-changers, TikTok falls under social media advertising, including measurement of leads and sales.

What does a TikTok marketing agency cost?

That differs per agency. At Game-changers it costs from €500 per month excl. VAT, with at least 4 hours of work per month, and there is no set-up fee. You pay your ad budget directly to TikTok. Request a free analysis.

What does a TikTok ads agency do?

An agency defines the goal with you, arranges measurement, tests videos and audiences and scales what works. Make sure the agency steers on enquiries and sales, not just views. And ask whether you remain the owner of your ad account.

Is TikTok advertising suitable for small businesses?

Yes, if your audience is on TikTok and you can make short videos. The minimum of about €45 per day per campaign is higher than on some other platforms, though. So test with a clear goal and good measurement.

What are the risks of TikTok advertising?

The biggest risk is spending budget without knowing what it delivers. You prevent that with good measurement and a clear next step on your page. Also make sure your videos fit the platform and TikTok’s advertising policies.

Do I need to have videos made for TikTok ads?

Not always. Simple, honest videos made with your phone often work better on TikTok than an expensive production. With Spark Ads you can also use existing posts of your own or of creators.

How do you measure whether TikTok advertising works?

With the TikTok pixel and conversions, alongside GA4: enquiries, appointments and sales. Look at the cost per lead or per sale, not just views and likes. Compare those costs with your other channels.

Is TikTok or Instagram advertising better?

That depends on where your audience is and what material you have. Short vertical videos can often be used on both. Start with the platform where most of your customers are and measure the cost per enquiry.

Sources

TikTok Ads Help, About budgets

updated July 2026, viewed 9 November 2026

TikTok Ads Help, About Spark Ads

updated June 2026, viewed 9 November 2026

European Central Bank, euro-dollar reference rate

6 November 2026

DataForSEO SERP API, own measurement Google Netherlands

9 November 2026

Ahrefs Keywords Explorer, Dutch search volume

9 November 2026

Game-changers, client results

November 2026