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What does GEO cost? Dutch prices and our research (2026)

What does GEO cost in the Netherlands in 2026? Our research into the prices of 10 Dutch providers, what you get and when it pays for itself.

Geschreven door Annefleur van Osta, online marketing strateeg bij Game-changers

Written by Annefleur van Osta, online marketing strategist at Game-changers

November 9, 2026

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What does GEO cost? Prices and our research 2026. Annefleur van Osta, Online marketing strategist at Game-changers

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Summary: what does GEO cost?

GEO (generative engine optimization) at a Dutch agency that does the work usually costs between €500 and €1,500 a month excl. VAT. In our research into 10 providers, the lowest monthly price ranged from €495 to €3,500, with a median of €750. A one-off scan costs €50 to €500 and a tracking tool €25 to €200 a month, but then you do the work yourself. What you pay depends on how many services and locations you have, whether SEO is included and who arranges mentions on other sites. At Game-changers we do SEO and GEO together, from €500 a month excl. VAT.

Median in our research: €750 a month for GEO where the agency does the work. 7 of the 10 providers are below €1,000.
Cheapest option: A scan of €50 to €500, or a tracking tool. You get insight, but you carry out everything yourself.
What to look for: A baseline, execution and a monthly report per AI assistant. Without execution you only pay for a measurement.
Our advice: Don’t buy GEO separately on top of SEO. Most of the work is the same, so combine it in one engagement.

What does GEO cost per month?

We put the kinds of offer we found side by side. The biggest difference is not the name of the package, but who does the work.

Kind of offer	Price	Who does the work
Tracking tool	€25 to €200 a month	You: the tool shows whether you are named
Scan or audit	€50 to €500 one-off	You or your web developer, with a list of fixes
Agency does the work (SMEs)	€500 to €1,500 a month	The agency: technical work, answer pages, mentions and measurement
GEO together with SEO	€500 to €3,500 a month	The agency, in one engagement for Google and AI assistants
Large programme	from €3,500 a month	The agency, with content production and PR at scale

Four kinds of GEO offer: a tracking tool costs €25 to €200 a month, a scan or audit €50 to €500 one-off, an agency that does the work €500 to €1,500 a month and a large programme from €3,500 a month (source: own research by Game-changers, 9 November 2026).

Our research: the prices of 10 Dutch GEO providers

On 9 November 2026 we searched Google for “wat kost geo optimalisatie” (what does GEO optimization cost) and “GEO pakket prijs” (GEO package price), and reviewed the price pages of Dutch providers. For each provider we noted the lowest monthly price for GEO where the work is actually done. We left out tracking-only subscriptions and foreign agencies. According to Ahrefs, people in the Netherlands search about 500 times a month for “geo uitbesteden” (outsourcing GEO) and 350 times for “geo bureau” (GEO agency), so the demand is there.

Outcome	Price per month excl. VAT
Lowest entry price	€495 (3 of the 10 providers)
Median	€750
Below €1,000	7 of the 10 providers
€1,000 to €1,500	2 of the 10 providers
Highest entry price	€3,500 (full execution programme)

Most SME packages start at around €500 to €1,000: For that you usually get a baseline, technical fixes, a few pages a month and a monthly report.
Advice is not the same as execution: One provider writes that many agencies charge €2,000 to €3,000 for advice and monitoring, with your own team doing the work. So always ask how many hours the agency itself puts in.
Check the term: Some providers ask for a minimum of three months or a notice period of several months. That is not unusual, as AI visibility takes months to build, but know it up front.

Chart of our research into the lowest monthly GEO price at 10 Dutch providers: three times €495, €695, twice €750, €997, €1,000, €1,500 and €3,500, with a median of €750 (own research by Game-changers, 9 November 2026, prices excl. VAT, anonymised).

What the price of GEO depends on

Number of services and locations: Every service and every town has its own customer questions. A hairdresser in one city is done faster than an installer with five branches.
Whether SEO is included: Google says in its guidance on AI features that no separate optimization is needed for AI Overviews. If your SEO isn’t in place yet, that foundation comes first, and it costs extra.
Mentions on other sites: Digital PR, collecting reviews and getting listed on comparison sites take the most hours. It is also exactly what AI assistants weigh most.
How many AI assistants you measure: ChatGPT, Perplexity, Gemini and Google AI Overviews each name different businesses. More assistants means more measuring.
Content production: New answer pages, FAQs and articles with your own figures. The GEO research by Princeton and others showed that sources, quotations and statistics make you up to 40% more visible in AI answers.

Want to know first what GEO involves and which steps belong to it? Read our complete guide to getting found in ChatGPT.

What you should get for your money

Whether you pay €500 or €3,000 a month, this belongs in every GEO proposal. If execution is missing, you are paying for a measurement.

A baseline: A fixed list of 20 to 30 customer questions, asked in four AI assistants before the work starts.
Technical basics: AI crawlers allowed in robots.txt and the firewall, plus structured data. OpenAI writes that sites that block OAI-SearchBot will not be shown in ChatGPT search answers.
Your Google Business Profile: Complete, with reviews. In our own test, all 38 agencies ChatGPT named came from Google Maps. Google itself says that more reviews and positive ratings improve your local ranking.
Answer pages: Pages that answer your customers’ questions directly, with numbers and a source.
Mentions on other sites: Review sites, comparison platforms, industry sites and local news.
A monthly report per assistant: Are you named, which source does the assistant use and is there a link? Read how we set up measurement under Data & Tracking.

“A cheap GEO package is often just a measurement. You can see that you are not being named, but nobody does anything about it. So always ask who does the work: the technical set-up, your business profile, the texts and the mentions on other sites.”

Annefleur van Osta

Online marketing strategist at Game-changers

Buy GEO separately or together with SEO?

Our advice: together. Technical work, content and authority help in Google and in ChatGPT, so with two separate engagements you partly pay twice. If you are offered a separate GEO package next to your SEO, ask what the agency does that isn’t already part of SEO. Read the difference between the two and where to start in SEO vs GEO: what is the difference. What SEO itself costs is in SEO costs in the Netherlands in 2026.

Not sure whether to outsource your marketing at all? In outsourcing marketing or doing it yourself we compare the costs of both choices.

When does GEO pay for itself?

Work it out with your own customer value. An example: an engagement of €750 a month costs €9,000 a year. If a new customer is worth €2,000 to you, you need five extra customers a year to break even. With a customer value of €9,000, you need one.

Worked example: a GEO engagement of €750 a month costs €9,000 a year; with a customer value of €2,000 you need 5 extra customers a year to break even (worked example by Game-changers).

We see that it works with our clients:

Rug expertise centrum: 3.8 times more citations in AI answers and 40% more organic traffic, from one content engine in which experts review every article.
Healthcenter Vennewater: From one keyword in the top 20 to more than 20 keywords in the top 5, and number 1 in Google Maps in its own area.

Read more about our approach on the SEO and AEO (also called AI SEO) page.

What does GEO cost at Game-changers?

At Game-changers we do SEO and GEO together, from €500 a month excl. VAT. That is below the €750 median from our research, and execution is included. For comparison: Dutch agencies charge €500 to €3,000 a month for SEO alone on average, according to Trustoo (November 2026).

Free 30-minute call: We discuss your business, your customers and the questions they ask AI assistants.
Free 8-hour analysis: We test your visibility in ChatGPT, Perplexity and Google, check your business profile and your technical set-up, and you get a report with an action plan. Even if you then do it yourself.
Free start period: You see how we work before you pay.
No set-up fee: We don’t charge separately for the technical basics, such as crawlers, structured data and measurement.

Request a free analysis

Engagement from €500 a month excl. VAT: Your contact is always a senior partner or the founder. Your website, your profiles and your data stay yours.

Book a free call or see what we do for local businesses.

Frequently asked questions about GEO costs

What does GEO cost per month?

At a Dutch agency that does the work, usually €500 to €1,500 a month excl. VAT. In our research into 10 providers, the median was €750 a month.

What does a GEO scan cost?

A one-off scan or audit costs €50 to €500. You get a list of fixes, but you carry them out yourself or pay for that separately.

Is GEO more expensive than SEO?

Not if you buy them together. Much of the work is the same. Bought separately on top of SEO, you often partly pay twice.

Can I do GEO myself?

Yes. The first steps, such as allowing AI crawlers and completing your Google Business Profile, often take an afternoon. Mentions on other sites and monthly measurement take more time.

How long before GEO delivers results?

Technical fixes work within weeks; reviews and mentions build up over months. That is why many providers ask for a minimum term of three months.

What does GEO cost at Game-changers?

From €500 a month excl. VAT, together with SEO, with no set-up fee and a free 8-hour analysis up front.