SEO costs in the Netherlands (2026): prices per month

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What does SEO cost per month? The short answer

Outsourcing SEO in the Netherlands usually costs between €300 and €5,000 a month. A small local business typically pays €500 to €1,000 a month, a mid-sized company €1,000 to €5,000, and a web shop or national website in a competitive market €2,000 to €5,000 or more. At Game-changers, SEO and AI SEO start at €500 per 4 weeks.

SEO (search engine optimisation) is the work that gets your website higher in Google without paying per click. Below you can see what agencies and freelancers in the Netherlands actually charge, what you get for that money, and how to compare two quotes fairly.

SEO prices in the Netherlands by type of business

These ranges come from prices that Dutch agencies publish themselves (checked November 2026).

→ Small local business, little competition

€300 to €1,000 a month. Think of an installer, a clinic or a gym in one region.

→ Mid-sized company

€1,000 to €5,000 a month. More pages, more competition and often several services.

→ Web shop or national website

€2,000 to €5,000 or more a month. Many product and category pages and national competitors.

→ International or very competitive

€10,000 or more a month.

A Dutch study of 47 agencies and freelancers found that the smallest SEO package costs €395 a month at the middle provider. A quarter charge €225 or less, and a quarter €630 or more (RankPilot, 2026).

Chart: outsourcing SEO in the Netherlands costs €300 to €1,000 a month for a small local business, €1,000 to €5,000 for a mid-sized company, €2,000 to €5,000+ for a web shop and €10,000+ internationally. Game-changers from €500 per 4 weeks.

What do you get for your money?

SEO is mostly paid for in hours. A freelancer charges about €50 to €100 an hour, an agency about €75 to €200 an hour. For a €400 package you get roughly 4 to 8 hours of work a month. That keeps a small site in order, but it does not pay for new pages or link building in a competitive market.

Worked example: €400 a month buys 4 to 8 hours of SEO work from a freelancer (€50 to €100 an hour) and 2 to 5 hours from an agency (€75 to €200 an hour).

Good SEO work usually covers:

→ Audit

A check of what is holding your website back today.

→ Keyword research

Which words your buyers actually type into Google.

→ Technical SEO

Speed, indexing, structure and errors that block Google.

→ Content

New or better pages that answer what buyers search for.

→ Link building

Getting other websites to link to yours.

→ Local SEO and reporting

Your Google Business Profile, reviews and a report on what it brought in.

What drives the price?

Two companies with the same website can get very different quotes. These are the factors that make the difference.

→ Competition

Ranking for "plumber Tilburg" takes less work than ranking for "health insurance".

→ Size of your website

A web shop with 2,000 products needs more work than a site with 10 pages.

→ Technical state

A slow or broken website needs repairs first.

→ Local or national

Local SEO is cheaper. Separate local SEO packages cost about €145 to €695 a month.

→ AI search

Do you also want to show up in ChatGPT and Google's AI Overviews? Some agencies charge extra for that.

Hourly rate, retainer or package?

→ Hourly rate

You pay for every hour worked. Flexible, but you never know the bill in advance.

→ Retainer

A fixed amount each month or each 4 weeks for agreed work. You know what you pay and the agency can plan ahead. This is the most common way SEO is billed.

→ Package

A fixed set of tasks for a fixed price. Easy to compare, but check what is not included.

One-off costs

Many agencies charge a start-up fee for the audit and the first technical fixes. Published prices for one-off work range from about €900 to €6,000. Ask about this up front: two quotes of €395 a month can differ by €900 or more in the first year once a start-up fee is added.

Worked example: two SEO quotes of €395 a month. Quote A costs €4,740 in the first year, quote B with a €900 start-up fee costs €5,640.

SEO and AI search (GEO)

GEO (generative engine optimisation) is the work that gets your business named in answers from ChatGPT, Perplexity, Claude and Google's AI Overviews. More and more buyers ask an AI assistant which agency, product or supplier to choose. In the Netherlands, "wat kost seo" (what does SEO cost) is asked 482 times a month in AI assistants, against 40 searches in Google (DataForSEO, November 2026).

Some agencies sell GEO as an extra package on top of SEO. At Game-changers it is part of our SEO and AI SEO service, so you do not pay for it separately.

Chart: in the Netherlands the question what does SEO cost is asked 482 times a month in AI assistants and 40 times in Google, 12 times more often (DataForSEO, November 2026).

What does SEO cost at Game-changers?

SEO and AI SEO at Game-changers start at €500 per 4 weeks. The exact amount depends on how much work is needed: how many pages, how much content and how much competition. For that you get an audit, keyword research, technical SEO, content, link building, reviews on your Google Business Profile, optimisation for AI search and a monthly report.

How it works:

→ Free 30-minute call

We get to know your business and your goals.

→ Free audit

You get a strategy and an action plan.

→ Free start period

You see how we work before you pay.

→ 1-year contract

Then we work together for a year, billed per 4 weeks. Your accounts and data stay yours, and your contact is always a senior partner or the founder.

See our SEO and AI SEO service or book a free 30-minute call.

Is SEO worth the money?

Work it out from the value of one customer. At €500 per 4 weeks you pay €6,500 a year (13 periods). Is a new customer worth €3,000 to you? Then SEO pays for itself from the third customer it brings in.

Worked example: SEO costs €6,500 a year (13 times €500). With a customer value of €3,000, three customers bring in €9,000, so SEO pays for itself at the third customer.

SEO takes time to build, but the visitors keep coming without paying per click. With Google Ads the traffic stops the day you stop paying.

How to compare two SEO quotes

Ask every agency these questions:

→ How many hours of work do I get each month?

→ Is there a start-up fee?

→ Are content and link building included, or extra?

→ Is optimisation for AI search (GEO) included?

→ How long is the contract, and what is the notice period?

→ Who is my contact: a senior specialist or a junior account manager?

→ Do you report on rankings only, or also on leads and sales?

Frequently asked questions about SEO costs

What does SEO cost per month?

In the Netherlands usually €300 to €5,000 a month. For a small business €500 to €1,000 is common. At Game-changers SEO starts at €500 per 4 weeks.

What does an SEO specialist cost per hour?

A freelancer charges about €50 to €100 an hour, an agency about €75 to €200 an hour.

Is SEO a one-off cost?

No. A one-off audit and technical fixes are possible, but rankings need ongoing work because competitors and Google keep changing.

What does local SEO cost?

Separate local SEO packages cost about €145 to €695 a month.

Why does Game-changers work with a 1-year contract?

SEO gets better as there is more data. A year gives us time to build on what works. That is why you start with a free period, so you see how we work before you commit.

Sources: published prices from Dutch SEO agencies and freelancers, including Go Online, Ranking Masters, Stramark, ROXTAR, Whello and the RankPilot study of 47 providers, plus search volumes from DataForSEO (checked November 2026).

FAQ's

Frequently asked questions

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How does a collaboration with Gamechangers work?

Based on your objectives, we analyse your current marketing, find the biggest growth leaks, then build and optimise the system: ads, landing pages, tracking, automation and follow-up.

What makes Gamechangers different?

We believe commitment and ownership is key, therfore we always assign one of our Sr. managing partners or founders as your primary contact. That way you have the commitment of a founder/owner instead of being a number.

Secondly, we do not just manage campaigns. Based on your industry and objectives we build complete growth systems that connect strategy, advertising, AI, data and growth.

What services do Gamechangers offer?

Paid social, Google Ads, SEO, AI SEO, CRO, recruitment marketing, content design, tracking and full-funnel strategy.

Do you also manage campaigns during the weekend?

Yes, we recognize that growth never sleeps and therfore have availability on weekends.

How do we know where our marketing is leaking?

We look at the full growth system: traffic, creative, landing pages, tracking, lead quality, follow-up and sales conversion. Most companies do not have one marketing problem. They have several small leaks that together slow growth.

Will more ad spend actually bring us more revenue?

Only if the system behind it is strong enough. We do not scale budget blindly. First we check if the offer, funnel, tracking and follow-up can turn extra traffic into profitable customers.

Can you help if we already work with another agency?

Yes. Many companies come to us because their current agency only manages campaigns. We look deeper: strategy, data, conversion, automation and revenue impact. We can either improve the current setup or rebuild what is holding growth back.

What if we generate leads, but they do not convert?

Then the problem is probably not just advertising. It could be lead quality, speed-to-lead, follow-up, sales process, landing page expectations or targeting. We analyse the full journey and fix the weak points, including sales training.

How fast can we see results?

Success loves speed, this is our mantra. Quick wins are often visible in the first weeks, especially when tracking, creative or landing pages are underperforming. Bigger growth comes from structured testing and optimisation over time.

Do we need a big budget to work with you?

No, not necessarily. We have developed specific plans for local businesses and smaller budgets.

What happens during the free strategy call?

We review your objectives and current situation, show where growth is leaking, and explain what we would improve first.