Track every website visitor from click to purchase.

We build tracking systems that connect every visitor, campaign, form, call and sale into one clear view, so you know exactly what drives growth and what drains budget.

Book a strategy call
Trusted by big players, built for growing businesses.
Full-funnel tracking
Connect every click, visitor, lead, call and sale across your marketing system.
Fingerprint attribution
Identify visitors beyond basic cookie tracking and understand the real customer journey.
Improve marketing performance
Send higher-quality signals back into Meta, Google and your CRM to improve campaign performance.
Why invest in data and tracking?

Third-party cookies are dying and privacy rules are tightening.

The businesses that fix their tracking now will out-measure and outspend everyone still flying blind.

900M

People ask ChatGPT questions every week. If you're not in the answer, your competitor is.

€0

Cost per visitor once you rank. Organic traffic compounds while paid traffic resets to zero every month.

9x

Higher conversion rate from AI search visitors vs. classic organic traffic.

53%

Of traffic still comes from organic search, more than paid and social combined.

What makes us different?

Stop wasting ad budget on bad data. Discover our unique approach.

See 100% of your traffic, even visitors who said no to cookies.

Standard tracking loses up to 40% of visitors to ad blockers, Safari and rejected consent banners. Our fingerprint-based tracking still identifies them, no cookie required, so your data reflects everyone who showed up, not just the ones who opted in.

Feed your advertising platforms the correct data and immediately decrease cost per result.

Every conversion we track across every click and channel gets fed straight back into the advertising platforms own algorithms. The more accurate the signal, the smarter they target, and the less you pay to reach the next customer.

Stop making every advertising platform guess who your customers are.

Meta, Google and TikTok each build their own guess of who your customer is  in isolation. We build one unified tracking layer that feeds every platform from the same accurate source, so their targeting and your reporting finally agree.

Your customers aren't only found on your website. We help you find valuable datasources.

We plug data from influencer partnerships and affiliate campaigns into the same tracking system so a sale sparked by a creator's post gets attributed and retargeted exactly like a paid click. More of your growth becomes measurable, not just the part on your own domain.

How we work

How we turn broken tracking into a growth system.

01
Tracking & data audit

We map your complete customer journey: every click, channel, form, call and conversion point. Then we identify missing events, broken tracking, attribution gaps and where your marketing platforms are making decisions based on incomplete data.

02
Build your tracking foundation

We create a reliable tracking infrastructure with server-side tracking, conversion APIs, offline events and fingerprint attribution. Every important action gets captured and connected into one accurate customer journey.

03
Connect, enrich & optimise

We send higher-quality signals back into platforms like Meta, Google and your CRM. Instead of optimising for clicks or basic leads, your campaigns learn from the actions that actually create revenue.

04
Measure, improve & scale

Your data becomes a growth system. We continuously analyse performance, discover opportunities and improve attribution, so every decision is based on real customer behaviour not assumptions.

Our references

Trusted at scale.
Loved locally.

Data & Tracking
Screen showing AI recruitment platform interface with candidate profiles, tasks, and interview scheduling.

SaaS buyers rarely converted after a single interaction. We connected Meta Youtube and Google into one multi-touch funnel revealing how every touchpoint contributed to each booked demo.

34%
Revenue previously misattributed.
6.7
Average touchpoints to a qualified demo.
Screen showing AI recruitment platform interface with candidate profiles, tasks, and interview scheduling.
Data & tracking

Cookie-based tracking showed only fragments of Rug Expertise Shop’s customer journey. We connected Meta and Google to product views, checkout and purchase, then fed verified revenue back for smarter optimisation.

31%
Lower CPA from cleaner conversion data
96%
Orders connected to their marketing source
Data & tracking
Facebook and Instagram post screenshot of Fjaere funeral wishes app showing step-by-step planning on a phone.

Fjaere was optimising for downloads without knowing which users completed onboarding, returned or subscribed. We connected ad data with in-app behaviour making activation, retention and revenue measurable by campaign.

400%+
New downloads.
48% lower
Cost per activated user.
Facebook and Instagram post screenshot of Fjaere funeral wishes app showing step-by-step planning on a phone.
Zo ga je van start

Benieuwd waar jouw groeikansen liggen?
Boek vandaag nog je gratis audit.

Project Goals interface with users editing goals: increasing conversion, generating pipeline, optimizing CAC.
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Plan een kennismakingsgesprek.

We beginnen met een persoonlijk gesprek waarin we jouw bedrijf, doelstellingen en huidige marketingaanpak leren kennen.

Dit kun je verwachten:

  • Een volledige analyse van je huidige marketingsysteem
  • Duidelijke groeikansen en quick wins
  • Eerlijk advies over of wij de juiste partner voor je zijn

        Ontvang een heldere strategie & actieplan.

        Na ons gesprek vertalen we de inzichten naar een helder groeiplan, volledig afgestemd op jouw ambities.

        Dit kun je verwachten:

        • Een duidelijke route naar structurele groei
        • Prioriteit voor acties op basis van impact
        • Een transparante aanpak voordat we van start gaan

        Ga van start met momentum.

        Wanneer we samenwerken, schakelen we snel. We richten de samenwerking professioneel in, stellen duidelijke prioriteiten.

        Dit kun je verwachten:

        • Een gestructureerd onboardingproces
        • Dagelijkse voortgang en heldere communicatie
        • Snelle uitvoering van de prioriteiten met de grootste impact
        1

        Boek een kennismakingsgesprek.

        We beginnen met een kennismakingsgesprek om je bedrijf, doelen en huidige marketingopzet te begrijpen.

        Je ontvangt:

        • Een volledige analyse van je huidige marketingsysteem
        • Duidelijke groeikansen en quick wins
        • Eerlijk advies over of wij de juiste partner voor je zijn
              2

              Ontvang een heldere strategie & actieplan.

              Na het kennismakingsgesprek vertalen we de bevindingen naar een praktisch groeiplan dat is afgestemd op jouw doelen.

              Je ontvangt:

              • Een duidelijke roadmap voor groei
              • Prioriteit voor acties op basis van impact
              • Een transparant plan voordat het werk begint
              3

              Ga voortvarend van start.

              Zodra we van start gaan, schakelen we snel. Je werkomgeving wordt ingericht, de prioriteiten worden vastgelegd en de eerste sprint begint.

              Je ontvangt:

              • Een gestructureerd onboardingproces
              • Dagelijkse voortgang en heldere communicatie
              • Snelle uitvoering van de prioriteiten met de grootste impact
              Vraag je gratis audit aan
              Vertrouwd door grote spelers, gebouwd voor groeiende bedrijven.
              Our references

              Trusted specialist in many industries.

              FAQ’s

              Questions about Data and tracking

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              Can't find your answer?
              Book a call and let’s talk.
              What is data & tracking?

              Data & tracking connects your website, ads, CRM and sales data so you understand exactly where customers come from and which marketing actually creates revenue.

              Why is tracking important?

              Because marketing platforms optimise based on the data they receive. Bad tracking creates bad decisions, wasted budget and incorrect reporting.

              We already have Google Analytics. Do we still need this?

              Yes. Installing GA4 is not the same as having accurate tracking. Many businesses still miss conversions, lose visitors, duplicate events or cannot connect marketing spend to real customers.

              What is wrong with standard tracking?

              Standard tracking relies heavily on browsers and cookies. Ad blockers, privacy updates and consent restrictions can prevent important customer data from being measured correctly.

              What is server-side tracking?

              Server-side tracking sends conversion data through your own server instead of relying only on the visitor’s browser. This creates cleaner data, better privacy control and more reliable measurement.

              What is fingerprint tracking?

              Fingerprint tracking helps recognise customer journeys without depending only on cookies. It connects visits, clicks and actions more accurately across sessions and devices.

              Does better tracking lower advertising costs?

              Yes. Platforms like Google and Meta perform better when they receive better signals. More accurate conversion data helps algorithms find the right customers and reduce wasted spend.

              What is Conversion API (CAPI)?

              Conversion API sends important events directly from your system back to advertising platforms, helping recover data lost through browser restrictions and improving campaign optimisation.

              Can you track offline sales or phone calls?

              Yes. We connect offline events like phone calls, appointments, quotes and closed deals back to your campaigns, so you optimise for revenue — not just clicks or leads.

              Why are Google Analytics, Meta and my CRM showing different numbers?

              Every platform measures differently. We create a unified tracking setup so your data sources align and you have one clear view of performance.

              Does tracking replace cookies?

              Not completely. Modern tracking combines multiple methods: first-party data, server-side events, APIs and attribution models to create a more complete picture.

              Is advanced tracking privacy-friendly?

              Yes. A proper tracking setup is designed around modern privacy requirements, using better data infrastructure instead of outdated third-party cookie dependency.

              Do smaller businesses need advanced tracking?

              Yes. Smaller budgets make accurate data even more important. If every click matters, you need to know which clicks actually become customers.

              Is this service expensive?

              No. Prices start as low as €500, depending on your setup and goals.

              Why work with an agency for tracking?

              Because tracking touches everything: websites, ads, analytics, CRM, attribution and sales data. We connect the entire system so your marketing decisions are based on reality — not guesses.

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              Cant find your answer?
              Book a call and let’s talk.

              Plan je volgende stap.

              Boek een gratis strategigesprek met ons senior team en ontdek de mogelijkheden.
              Ontvang een kosteloze 8 uur diepgaande marketinganalyse
              Rapport & presentatie met concrete inzichten voor schaalvergroting
              Strategie op maat, afgestemd op jouw doelen
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