Marketing that wins listings
not just property clicks.

We help estate agencies and project marketers reach homeowners before they choose an agent, build qualified buyer demand and turn local property intent into valuations, viewings, reservations and sales.

Get your Real-estate growth audit
Industry challenges

Buyers are already
on Funda. Sellers
need a reason to choose you.

Seller acquisition
How do you reach homeowners before they choose an agent?
We turn local market signals, valuation intent and neighbourhood activity into a consistent pipeline of seller appointments.

Local authority
Why should sellers choose you over the agent next door?
You can't outspend them but you can out-target them. Sharp local campaigns and a strong review profile beat national budgets in your postcode area.

Project demand
Is project interest becoming qualified demand?
We connect campaigns to housing preferences, financial readiness and phased follow-up, moving prospects towards registration and reservation.

Accountability
Which marketing actually wins listings and sales?

We connect media to valuations, seller agreements, listings, reservations, transactions and commission, not leads alone.

Our approach

Turn property intent into listings and sales in four steps.

We connect market data, local authority, conversion journeys and CRM outcomes. Marketing follows the locations, property types and project phases with the strongest commercial opportunity.

Map the opportunity
Build local authority
Convert the intent
Optimise for revenue
Diagram showing local Google search demand and ad budget shifts around an office with district search stats.
Mobile notifications show sold house, 5-star Google review, YouTube views, and new WhatsApp lead messages.
Timeline showing steps: Sold-nearby ad, 2-minute value check, agenda booked, then kitchen-table pitch with details.
Map the opportunity
Build local authority
Convert the intent
Optimise for revenue
Know where the next listing
or buyer should come from.

We combine transaction data, ownership patterns, local search demand, competitor visibility, recent sales and project inventory to identify where budget can create the most value.

Get your free audit

Trusted by big players, built for growing businesses.

Become the obvious
choice before the valuation.

We turn local results, reviews and agent expertise into sold-nearby campaigns, valuation content, video and project stories. Central creative scales while every location remains genuinely local.

Get your free audit

Trusted by big players, built for growing businesses.

Make every next step
immediate and relevant.

We connect campaigns to valuation tools, landing pages, WhatsApp, appointment booking and CRM follow-up. For new developments, we add housing preferences, financial qualification and phase-based nurture.

Get your free audit

Trusted by big players, built for growing businesses.

Measure the outcome
the business gets paid for.

We track marketing through valuations, seller agreements, listings, viewings, registrations, reservations, sales and commission. Budget moves towards the locations and messages creating real revenue.

Get your free audit

Trusted by big players, built for growing businesses.

Real-estate references

Trusted partner for
Real-estate businesses.

Social media marketing
Real estate ad showing a modern house with outdoor seating, 3 bedrooms, 107 sqm, south-facing garden.

As the property market cooled, listing platforms alone were no longer enough. We used social campaigns to create a new wave of demand and turn passive interest into serious buyers.

100%
Marketing-generated leads became sales.
Before Funda
Reached buyers before they started searching.
Real estate ad showing a modern house with outdoor seating, 3 bedrooms, 107 sqm, south-facing garden.
Industry services Highlight

Marketing that wins more listings and reaches the right buyers.

We connect local market expertise, property content, media and lead follow-up into one system that attracts sellers, books viewings and moves property faster.

Social Media Advertising

Stay visible long before someone decides to move. We turn properties, neighbourhood insight, valuations and client stories into campaigns that build your local reputation and generate seller leads, viewing requests and investor interest.

Read more

Google Advertising

Own the moment someone searches for an agent, valuation or property in your area. We connect each search to the right location, service or listing page to generate valuations, viewings and qualified enquiries.

Read more
More services

Services that boost real estate companies performance online.

Zo ga je van start

Benieuwd waar jouw groeikansen liggen?
Boek vandaag nog je gratis audit.

Project Goals interface with users editing goals: increasing conversion, generating pipeline, optimizing CAC.
Three ads: groceries in basket on blue sky, Mercedes-Benz showroom with text, and orange ad with smiling man and woman.
1
2
3

Plan een kennismakingsgesprek.

We beginnen met een persoonlijk gesprek waarin we jouw bedrijf, doelstellingen en huidige marketingaanpak leren kennen.

Dit kun je verwachten:

  • Een volledige analyse van je huidige marketingsysteem
  • Duidelijke groeikansen en quick wins
  • Eerlijk advies over of wij de juiste partner voor je zijn

        Ontvang een heldere strategie & actieplan.

        Na ons gesprek vertalen we de inzichten naar een helder groeiplan, volledig afgestemd op jouw ambities.

        Dit kun je verwachten:

        • Een duidelijke route naar structurele groei
        • Prioriteit voor acties op basis van impact
        • Een transparante aanpak voordat we van start gaan

        Ga van start met momentum.

        Wanneer we samenwerken, schakelen we snel. We richten de samenwerking professioneel in, stellen duidelijke prioriteiten.

        Dit kun je verwachten:

        • Een gestructureerd onboardingproces
        • Dagelijkse voortgang en heldere communicatie
        • Snelle uitvoering van de prioriteiten met de grootste impact
        1

        Boek een kennismakingsgesprek.

        We beginnen met een kennismakingsgesprek om je bedrijf, doelen en huidige marketingopzet te begrijpen.

        Je ontvangt:

        • Een volledige analyse van je huidige marketingsysteem
        • Duidelijke groeikansen en quick wins
        • Eerlijk advies over of wij de juiste partner voor je zijn
              2

              Ontvang een heldere strategie & actieplan.

              Na het kennismakingsgesprek vertalen we de bevindingen naar een praktisch groeiplan dat is afgestemd op jouw doelen.

              Je ontvangt:

              • Een duidelijke roadmap voor groei
              • Prioriteit voor acties op basis van impact
              • Een transparant plan voordat het werk begint
              3

              Ga voortvarend van start.

              Zodra we van start gaan, schakelen we snel. Je werkomgeving wordt ingericht, de prioriteiten worden vastgelegd en de eerste sprint begint.

              Je ontvangt:

              • Een gestructureerd onboardingproces
              • Dagelijkse voortgang en heldere communicatie
              • Snelle uitvoering van de prioriteiten met de grootste impact
              Vraag je gratis audit aan
              Vertrouwd door grote spelers, gebouwd voor groeiende bedrijven.
              Onze klanten

              Vertrouwd door grote namen.
              Gebouwd voor groei.

              Vertrouwd door grote spelers,
              gebouwd voor groeiende bedrijven.

              FAQ’s

              Questions about marketing for the
              Real-estate industry.

              Smiling woman with long blonde hair wearing a navy blazer and light top.Smiling man with short brown hair wearing a black zip-up jacket over a white shirt, against white background.
              Heb je een andere vraag?
              Plan een call en wij helpen je verder.
              Of stuur een e-mail: hello@game-changers.com
              We already receive buyer enquiries from property portals. Why do we need marketing?

              Portals capture people looking at today’s listings, but they do not build tomorrow’s seller pipeline or your own audience. Marketing helps you become the agent people think of before they decide to move.

              Can you generate seller instructions rather than more buyer leads?

              Yes. We create journeys around valuation, local market insight, selling decisions and agent proof. Success is measured through booked valuations, signed instructions and eventual transactions—not downloads alone.

              How do you avoid low-quality valuation requests?

              We set clear expectations, use local evidence and introduce appropriate qualification before the appointment. Campaign quality is then evaluated against completed valuations and instructions rather than the cheapest form submission.

              Can you market individual properties and new developments?

              Yes. Campaigns can be structured by property, phase, location, buyer profile and availability. Messaging changes as the objective moves from awareness and registrations to viewings and final-unit sales.

              How do you prove marketing contributed to an instruction or sale?

              We connect calls, forms, valuation bookings and CRM stages where possible. Because property decisions develop over time and complete offline, we evaluate the full pipeline rather than demanding a simplistic last-click answer.

              Will this work in our specific local market?

              We begin with search demand, transaction patterns, competition, fees, property types and your current reputation. The media and proposition should reflect how people actually choose an agent in your area.

              How can an independent agency compete with a national chain?

              Local knowledge becomes powerful when it is made visible. Agent expertise, neighbourhood content, reviews, response speed and specific proof often create more trust than a larger but less personal brand.

              Can you manage marketing across multiple branches?

              Yes. We define territories, local priorities, lead routing and branch-level reporting. Central creative and technology create efficiency, while each office remains relevant to its own market.

              Will performance advertising make our premium brand look cheap?

              No. Lead generation does not require aggressive offers or disposable creative. We design campaigns around expertise, presentation, discretion, access and results while still providing a clear next step.

              Do our agents need to produce constant video content?

              No. We create a manageable system from local knowledge, property stories, customer questions and existing listings. A focused recording session can supply multiple campaigns and organic formats.

              Can you improve conversion without replacing our entire website?

              Often. Focused valuation, development or service pages can remove distractions and address the questions behind a specific decision. We redesign the full website only when the broader experience is the actual constraint.

              What if the property market slows down?

              The balance of demand changes, but the need for trusted advice remains. We adjust audiences and propositions around selling certainty, valuation, chain risk, project demand, rentals or investor opportunities.

              Can marketing help recruit agents and property professionals?

              Yes. We communicate the market, portfolio, culture, tools, earning model and development opportunities behind the role, then target professionals within a realistic travel area.

              How much should an estate agency invest in marketing?

              The budget should reflect instruction value, target area, competition and growth ambition. We work backwards from realistic valuation-to-instruction and instruction-to-sale rates before recommending spend.

              What happens during a real-estate growth review?

              We examine your seller journey, buyer demand, branch visibility, portals, website, follow-up and attribution. You receive a prioritised view of how to win more instructions and convert your existing market attention more effectively.

              Smiling woman with long blonde hair wearing a navy blazer and light top.Smiling man with short brown hair wearing a black zip-up jacket over a white shirt, against white background.
              Cant find your answer?
              Book a call and let’s talk.

              Tell us about your project

              Boek een gratis strategigesprek met ons senior team en ontdek de mogelijkheden.
              Ontvang een kosteloze 8 uur diepgaande marketinganalyse
              Rapport & presentatie met concrete inzichten voor schaalvergroting
              Strategie op maat, afgestemd op jouw doelen
              Collage of ads showing a woman with baby, man driving Mercedes, dining plate, and people in business meeting.